Rebrand
JPMorgan Chase
What I Did
- Art Direction
- Design
- Research
- Strategy
- Gudelines
- Photo editing
- Prop/Styling
- Casting
- Location
- Permissions and Licensing
Outline
Art Director
Our Brand Creative team was tasked with the challenge to rebrand one of the most institutionalized banks in history. As a Fortune 100 company we had the opportunity to evolve a historical brand. Also, focusing on the sub categories of the Chase Brand. We tackled Typography, Color, Photography, Illustration, Motion, and Copy. My daily contribution was focused around Photography, Illustration, and guidelines. I Art directed multiple photoshoots to contribute to the MasterBrand roll out.
Motion
This was a home lending photo shoot as part of the rebrand for Chase. As an in house Art Director I worked with Photographer Christian Kozowyk, his crew, and Ba-Reps to produce photo and video content. I did in house contact, briefs, style guides, and on set quality control.
