Born to Design

You can see from the news clipping that I come from a family of creative thinkers. My mother a swimwear designer and father in the furniture industry, it was no surprise that I fell into the path of visual design. 

Beach kid from the coast of California. Born into the surf culture of Santa Cruz. I am a product of my environment. Finding constant inspiration from the textures of nature and coastal lifestyle. I fell in love with film photography as a kid and that paved my path for creating a career out of my visual skill set. It was a way for me to express myself and connect with my community. I studied art and photography, graduating from SF state and immersing myself immediately into the creative industry. I am constantly learning and trusting my instinct to evolve and be curious.  

You can see from the news clipping that I come from a family of creative thinkers. My mother a swimwear designer and father in the furniture industry, it was no surprise that I fell into the path of visual design. 


Beach kid from the coast of California. Born into the surf culture of Santa Cruz. I am a product of my environment. Finding constant inspiration from the textures of nature and coastal lifestyle. I fell in love with film photography as a kid and that paved my path for creating a career out of my visual skill set. It was a way for me to express myself and connect with my community. I studied art and photography, graduating from SF state and immersing myself immediately into the creative industry. I am constantly learning and trusting my instinct to evolve and be curious.  

Art isn't in the tools, material or equipment you use. It's in
the way you see the world.

-Rick Rubin


Transforming food as an art, is my love language. I host events for clients, families, and friends around food and experiences. I also volunteer with Cake 4 Kids, making birthday cakes for underserved children. It is a creative way for me to contribute to the community. 

Constantly keeping my finger on the pulse, I love to emerse myself in nature, crafts, sewing, cooking and bringing loved ones together. 

All things,

Graphic brain with a Sales personality. I am a creative with experience in the tech, retail, and financial industry. Striving to spread sunshine one pixel at a time. Over a decade of experience sharing brand stories. Using design, photo, video, and illustration to engage with customers in Global Fortune 500 companies and start-ups. I collaborate with cross - functioning teams as a hybrid designer in a fast paced environment. B2B, D2C, and agency. With a superb attention to detail.

Brand Designer

To explore some of my early work and see how I evolved as an artist through darkroom photography, click the link below.

design + photography  by Gigi Goldeen 

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